With over a decade of automotive print and editorial experience, Mike Alexander has been around the block for being the "Young Guy" on staff. When he's not shooting and writing about cars, you'll generally find him shuffling around 100 different projects that may or may not ever be finished - only time will tell!
We visit Powermaster at PRI for an inside look at what’s new. Powermaster Performance is no stranger to starting your car and keeping it running through advanced technology and manufacturing. Hot Rods, musclecars, and customs to full on track cars – Powermaster does it all.
When news spread that Tom Medley’s famed 1940 Coupe had been involved in a garage fire, some of the industries top brands joined forces to help rebuild an iconic hot rod and bring it back to life – even better than the original. Kicker comes to the rescue with upgraded tunes, check it out!
Vintage Air is owned and operated by veteran street rodders who have been involved in the industry for over thirty years. Offering the most comprehensive line of high performance air conditioning components available, Vintage Air debuted even more complete systems at this year’s SEMA Show.
Walking the SEMA Show is sometimes daunting, but stumbling across cool lead sleds and customs sure makes it worth it! Check out this killer 1951 Ford built by Divine 1 Customs for TJ Lavin. Debuting at the SEMA show in the Kicker booth is no easy feat, but the crew pulled it off quite nicely.
Nitto Tire kicked off the 2012 SEMA convention by announcing its most recent partnerships and milestones. The company celebrated recently reaching two million fans on Facebook with a guest appearance by DJ and producer Steve Aoki. Check out the video and pics here!
While the anticipation of AccuAir’s new iLevel App for iPhone users reached it’s peak at the unveiling during this year’s SEMA show, this development has been in the works with detailed programing and testing for over a year. Check out this latest innovation from the Air Suspension pros at AccuAir.
A this year’s SEMA show Factory Five Racing debuted quite a few killer new projects, but perhaps the hottest builds include the pair of “President builds.” The ’33 Hot Rod built for President of FFR, Dave Smith, and the Mk4 Roadster built for Summit Racing’s President we’re the stars of the show. Check it out!
The SEMA Show is chock full of 1,000s of amazing custom vehicles, many of which are built by some of the world’s most famous car builders. But there are also a few shining examples of “home-built” cars amongst the sea of pro-built rides on the SEMA floor brought to you by Factory Five Racing. Check it out!
Early in the month we brought you a sneak peek into the “making of Reprise” – Jerry Horton’s full-custom 1951 Merc. If that name sounds familiar you might be a rock fan as Jerry Horton is the guitar player for band – Papa Roach. Check out the SEMA debut here!
Falken Tire, a high performance choice for driving enthusiasts, has just released the all new Azenis FK453. The next generation Azenis FK453 will become the new Falken flagship and their most advanced ultimate high performance tire to date.
One of our favorite booths to check out each year at SEMA happens to be Billet Specialties. Sure, we may be partial to innovation, quality, and engineering that’s second to none – but these guys never disappoint and always have something new and exciting to show off.
Speaking with Ron Perkins at American Shifter he went over some of the new innovations for the coming year, including their new one-off line where your imagination is the only boundary. Check it out!
RideTech is a name that’s become synonymous with suspension innovation for almost two decades and there’s no sign of stopping anytime soon. With constant and ongoing research and development, RideTech is on a mission to perfect ride quality in all cars, world wide.
Jessi Combs partners with Lincoln Electric to introduce a complete line of women’s welding apparel. Thanks to Lincoln Electric and Jessi Combs, female welders can stop rolling up the sleeves of their baggy men’s welding jackets and put away the giant gloves. Check out what Jessi had to say, live from SEMA.
If ever there was a company that helps ease the pain of building a custom car, Painless Performance is at the top of that list. Painless is on hand here at SEMA 2012 to introduce quite a few new wiring solutions for the hot rod and musclecar markets.