Here at the powerTV offices, the Cord is one of our favorite American automobiles. It’s up-and-down trajectory finally came to an end in 1937 as they struggled to survive in the wake of the Great Depression. But not many people know that during the 1960’s, Cord made a brief resurgence thanks to a dedicated group of investors. The cars built in 1966 were similar in style to the ones built up to 1937,and among the 97 buyers was one Dick Clark.

Clark, who passed away just a few months ago, was best known for hosting New Years celebrations in Times Square. This will be the first such celebration without Clark, though his ‘66 Cord Sportsman 8/10 has found its way on to eBay.

Clark was one of America’s best known entertainers, and starting in 1972 with “Dick Clark’s Rockin’ New Years Eve” he became synonymous with the New Years celebrations in Times Square. Clark was also a car collector with impeccable taste, and while the front-wheel drive 1966 Cord was hardly a muscle car, it was cool in its own right.

With a composite body made from Royalex and a Chevrolet Corvair drivetrian, 97 1966 Cord Sportsman 8/10 vehicles were made between 1964 and 1966. Unfortunately the financial venture fell into disarray, and while Cord startups have come and gone since, it seems the original magic has been lost forever. But Dick Clark’s Cord isn’t lost, and if you’ve the $100,000 starting bid, it could be yours.