In today’s fast-paced world of 24-hour news networks and instant messaging, it can be easy to get lost in all the advertisements and marketing that seem to engulf us at all hours. Television is an especially trying challenge when it comes to marketing these days, as every 5 minutes or so seems to bring a new batch of commercials.
For those of you unfamiliar with Mr. Kaye, he was one of America’s first television stars, as well as being a successful Hollywood actor. He grew to prominence in the 1950’s, and was selected by GM to introduce its all-new lineup of cars. 1963 would become an important year in the history of GM as it introduced some of the first true muscle cars to eager Americans.
One of the first cars Kaye introduces is a gorgeous ‘63 Impala, but there are so many in this video we don’t know where to start. How about the Pontiac “wide-track” Grand Prix? Or the Tempest Le Mans (what would later become the GTO). We could have done without the annoying children…but the Rocket Oldsmobile is a pretty sweet ride.
If you want to see how commercials were done way back when, this video is for you.