US Gear’s new Ford 9-inch gear set is a fresh design from the ground up, offering improved tooth contact along with better performance.

The best part? Super quiet operation and still bulletproof.

With glittering low-riders and mini-hoods painted with impeccable details, the PPG booth, we ran into the legendary car builder, Bobby Alloway.

Powermaster brought their new lineup of HPR alternators to SEMA and we report back with all the details.

These are the perfect addition to your latest project.

Launched at the 2019 SEMA Show, the Taylor Vertex Ignition box comes with finish options like polished aluminum or anodized colors to provide a unique look.

Dakota Digital adds another award to their rapidly growing trophy case.

Selected as the Best New Product in the Street Rod/Custom Car product class.

ColorBond's LVP refinisher enables you to completely change the color of your car's plastics, or help hide the ring mark your cousin Louie left on the door panel.

Fuel Injection Technology brought its best game to SEMA 2019.

We talked with FiTech guru Mike Wahl and got all the details.